George Villa


The oldest of 10 children, George was born in Peoria, Illinois; raised in South Dakota. George attended, taught and coached at Mount Marty College in Yankton, SD. The University of Iowa and South Dakota and the University of ­­­­­Iowa. George, while coaching swimming 17 years, including Olympians from many countries, earned a selected studies Master’s Degree in Business at the University of South Dakota.

George created Purpose First Planning™, which is registered at the US Trademark and Patent office. In conjunction with the Federation of Federal Employee Benefit Advocates, he has developed a deep understanding of the nuance of the federal benefit system.

George’s passion is to create tax-efficient retirement income and wealth planning for over two decades. He has mainly worked with families in Illinois, Missouri, Nebraska and Iowa.